With season in full swing and snowbirds escaping the blustery weather in the north, there is much opportunity on the roads in Southwest Florida. Odds are you have already noticed the increase in traffic, the significantly longer commute, and while it can sometimes be frustrating, it’s a sure sign that consumers are everywhere. Southwest Florida restaurants in particular benefit greatly from the increased traffic, but competition is stiff. With restaurants advertising specials on television and in the newspaper, it can be difficult to come up with ways to get your own piece of the pie. Here are some way that wide format sign printing for restaurants in Southwest Florida can be a huge factor in bringing in new business from the roadway.
Advertise Lunch Specials with Street Signs
Whether you’re downtown or located along a major intersection with lots of foot and vehicle traffic, a standing sign can be the perfect way to announce your lunch special to the crowd. Post special lunch pricing, a favorite item or just remind people that you’re “open for lunch”. Creating specials that uniquely advertised on your sign will give you some idea of the effectiveness of your signage. Experiment with different messages to see which works best for your restaurants customer base.
Announce Special Events
Are you having a special Super Bowl party or wanting to advertise a special VIP Valentine’s Day event? Use a sign! In the weeks preceding a big event, people are constantly thinking of their plans and weighing their options. By placing a sign in front of your restaurant, you can become part of the equation and have potential customers considering your venue for the upcoming Holiday or big event.
Bring in a Happy Hour Crowd
Happy Hour is one of the best ways to bring people in during the lull between lunch and dinner. The after work crowd is always looking for the latest new place to kick back and enjoy a few drinks after a long, hard day at the office. Signage can capture the attention of a tired worker after a rough day and bring them in for a little pick-me-up. Combining appetizer and drink specials for Happy Hour and marketing them on your signage is a great way to get some to stay into the dinner hours as well.
No matter what message you decide to put on your restaurant’s signage, be sure that you’re making the effort to get noticed by some of the increased vehicle and foot traffic this season. Whether you’re announcing lunch specials, promoting events or trying to fill the gap with a Happy Hour crowd, get your restaurant noticed with wide format signage.
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In Florida, the heat is on when it comes to getting leads at trade shows. While the booth rental investment can be costly for small businesses, trade shows have been known to yield some extraordinarily qualified prospects. Because those that go to trade shows pay to attend and travel long distances to get there, you’ll often find that trade show prospects are some of the most qualified prospects around. With interest in your specific industry or niche, the likelihood of closing customers is increased significantly at trade shows. How can you ensure that you are seen by these qualified prospects? Florida trade show banner stands are the perfect way to become more visible to tradeshow attendees.
Outshine Your Competition
It’s no secret that trade shows can have some stiff competition. Some people use food or giveaways to get noticed, but banner stands can advertise offers and services that will distinguish your company from your competition. Not only will your booth look more polished and professional, but it can capture attention that you may not otherwise get from those passing by your booth.
Being a vendor at a tradeshow offers numerous branding benefits. More often than not, your logo can be displayed on trade show flyers, collateral material and marketing e-mails. Beyond that, its important to get noticed at the trade show itself, which is an excellent opportunity to get in front of hundreds or even thousands of qualified leads that are interested in your products and services. Executing proper branding with vibrant trade show banner stands will allow you to advertise your brand effectively.
Avoid the Pitch
There’s nothing worse than that pushy guy that everyone has to quickly walk by at the tradeshow. Even though most people know that trade shows are sales tools, no one likes to be badgered and often such tactics will result in someone ignoring your booth completely. Rather than using tactics to draw attendees in, advertise promotions and attract trade show attendees with banner stands that make your booth stand out in the crowd of vendors.
Florida trade shows can be an excellent resource for gaining new leads, particularly in the throws of season while all the tourists are down. Get your piece of the pie by making sure that your trade show booth stands out. Plan appropriately, lay out your booth in a way that makes sense, and be sure that you have a cohesive booth design that draws in potential customers rather than scaring them away with pitchy tactics and offers.
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With season in full force, traffic is starting to back up along Southwest Florida’s major roadways. The traffic counts during season along busy intersection are inflated from tourists and snow birds escaping the cold winter up north. Capitalizing on the opportunity and gaining a piece of the consumer business from these seasonal residents is as simple as getting in front of their faces on the road. While billboards may be outside the budget for most small businesses, signage and location is key. Wide format printing is a great way to get a big message in front of a large audience. Whether you’re broadcasting your restaurant’s grand opening or trying to gain interest in a residential or commercial real estate listing, wide format printing allows small businesses to gain access to signage that delivers their message at a small up front cost.
Real Estate & Wide Format Printing
From open house and listing signage for commercial and residential real estate agents to large banners for retail and office buildings for lease, the uses for wide format printing in the real estate world are many. Use a large banner to broadcast a phone number to drivers on I-75 and 41 by printing a banner with a phone number on it. You can easily fill a retail or office space for lease, get prospects to view new listings or brand your brokerage by printing wide format signs with impact.
Restaurants & Retail
From grand opening celebrations, super bowl parties or lunch specials, use wide format printing to create signs broadcasting your events and selection to potential neighborhood patrons. We found a great infographic from BrandonGaille.com that tells us on-premise signage is 50% of the reason that new customers come into restaurants and retail stores.
What’s more is that research indicates that 85% of your customers live and work within a 5 mile radius of your establishment, meaning that signage is the perfect reminder on the way to work or home from work that your store or restaurant has exactly what they need.
Perhaps the most striking fact that solidifies the use of wide format printing and signage printing in Southwest Florida is the fact that the value of on-site signage is equal to 24 full-page newspaper ads every year. Wide format printing not only gets you in front of your customer demographic, but also allows you to save money in your marketing budget and expand your sales with minimal effort.
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When you opened your gym, you made it your goal to help your members live healthier and happier lifestyles. You offer personalized services like weight training, nutritional education and boot camp classes. With the New Year, it’s no doubt that your membership has experienced an influx of people with new weight loss goals. According to statisticbrain.com, the number one New Year’s resolution is to lose weight, making up over 38% of total resolutions. But despite signing a year contract, 36% of people who make resolutions stop working towards them only one month into the process. This wreaks havoc on member retention. Giving your members the motivation and resources to stay in the gym and keep coming week after week can be difficult. Here are a few great ways to motivate your new members and help them meet their weight loss goals.
Reward their efforts.
People respond well to affirmation and reward. It’s important that you motivate your members by rewarding them for each visit they make to your gym. Consider offering free merchandise, like T-Shirts for people who come to the gym consistently. Coming to your gym 3+ days every week for a few months deserves recognition. Track their loyalty with your loyalty cards and reward them for milestones reached with discounts and promotional products.
Help them track their progress.
By allowing them to check in forward rewards and promotional products, you’re motivating them to get in the gym, but once they’re there its important to track their progress. Consider offering weigh-ins or encouraging your members to download apps to track their progress. By charting their work outs they can make goals to get stronger, surpass current times and weight loss milestones.
Educate them for outside the gym.
They say bodies are made in the kitchen and maintained in the gym. This means that your members are fighting temptation every day. In order to keep them in the gym and motivated towards their weight loss goals, you have to be in their heads outside the gym as well. Be sure to offer nutrition information, partner with local health stores and supplement stores and provide arm them with the greatest opportunity to succeed.
You know from experience, getting fit takes time. Using loyalty programs, progress tracking and comprehensive education will turn your new members into fitness buffs and keep them coming in to the gym. All the education, information and training will not only change their bodies and help them meet their weight loss goals, but many (as you know) will find life transformations as well.
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2013 is coming to a close, and as the holidays wind down and the New Year approaches, you’re probably starting to plan for growth in the coming year. If you have lofty goals in mind, it’s time to create your restaurant marketing resolutions for 2014. Whether you have big plans for business growth, higher sales, or measuring marketing ROI – it’s important to set the stage with realistic, specific goals and resolutions that can help you reach your milestones. The busy nature of restaurants means that owners and managers can be pulled in different directions and marketing goals can fall to the wayside as day to day operations demand more time. Having marketing resolutions in place in the beginning of the year will go a long way towards meeting your goals in 2014. Here are some great restaurant marketing resolutions that will suit your growth plans:
Train staff for success.
Your staff is the key to growing your sales in 2014. From servers to bartenders and hostesses– everyone has a say in the customer experience and suggestions for upselling. From the moment the customer walks through the door, your staff should be suggestively selling at every stage of the game. While customers are being seated, hostesses can suggest appetizers or show the customers a drink menu, or casually mention happy hour specials prior to the server arrival. When servers take orders, knowing the menu will help them suggest wines or upsell entrees with premium side items. Bartenders can suggest premium liquors in lieu of well brands. Consider separate bar menus, drink menus and menu layouts that help your staff maximize their opportunities for upselling while providing the customers with a great experience. Above all, remember: education is ongoing. Staff meetings, menu tests, and regular education sessions are the best way to ensure your lessons stick.
Reinvent menu offerings.
A new year is a great time to bring new dishes to your restaurant. Sit down with the chef and plan menus that integrate fresh, local ingredients and fall into line with your restaurant’s ambiance and atmosphere. This is a great opportunity to approach food cost issues while also redoing your menu layout and adding in premium items for upsell opportunities. Assess any design issues in your current menu and consider elements that draw the eye and highlight signature items. No matter which approach you take, be sure to give yourself a timeline – as these types of projects can last forever.
Grow contact list for new marketing opportunities.
The best way to market to customers after they leave is by getting their e-mail addresses. Launching a loyalty program is a great way to keep customers engaged and provide coupons and special promotions. Market your loyalty program to existing customers via employee contests or promotional materials. Have a goal in mind for how many new enrollments you want on a monthly or quarterly basis to set yourself up for success.
Having a goal is only half the battle. When you make marketing resolutions, be sure to have a specific, time-bound strategy in order to meet your goals. Remember that 80% of people never set goals, so just having a goal in mind already puts you ahead of the crowd. But of the 20% that do set goals, over 70% of them fail. This means that you’ve got to have a very clear roadmap to help guide you there.
Plastic products are a great way to help meet your restaurant marketing goals in 2014. View our download resources to get more insight on how plastic products can supplement your marketing.
Loyalty cards are a great way to upsell services and offer promotions to your customers. By providing value to your customers in the form of milestones for free or discounted services, you encourage repeat business and open up opportunities to upsell. Upselling is a fantastic way to increase sales and when done properly, can lead to up to 60% of your customers choosing a product that is up to 60% more expensive! Marketers have discovered that once consumers are in the mindset of buying, they are open to buying more. One of the easiest and most profitable salon systems to immediately start implementing in your business is a loyalty card program. When you provide loyalty cards to your customers, you are exposing your clients to possibilities they may never have considered before by simply offering service upgrades. Once empowered with the information, your customers have the option to consider the great new looks, services, therapies or products they have never tried before.
Customers like options.
Instead of just presenting the minimum service your client has requested, why not offer additional choices? By offering your loyalty card members discounts on nail packages, you are far more likely to sell more services to a customer that may have just opted for one service. By having discounts on package options, and then offering more than two - customers are far more likely to opt for a “middle” option that offers benefits from both options without feeling like they’ve missed out while still utilizing their loyalty discount. In order to close the sale, explain how the added services will benefit customer needs. Though the client came in for a simple polish change, you can offer them the loyalty card promotions to browse while they wait and provide them with the opportunity to pamper. While a verbal upsell by the nail techs and estheticians is a must, loyalty card perks are an effortless way to upsell for those times your employees are too busy.
Packages and Pick Your Own
While there are countless ways to upsell for a nail salon, discounted special packages and add-on promo services are most effective in loyalty programs for nail salons. Let’s be honest: nail services are pure luxury, and your business depends on your customers’ desire to treat themselves. Upsell your services appropriately. By sending promotional e-mals to card members, they may just need to come in for a polish change, but after chatting with their nail technician or just looking over your marketing e-mail, decide to upgrade to a Members Only Pampered Hands Package that includes not only a polish change, but also a relaxing soak and scrub, manicure, polish and moisturizing massage for a reasonable price. Other clients may be on more of a budget. For these clients it is important to offer variety with single add-on services like a hand scrub, or heel buff at a promotional price that makes them feel as though they are getting the best value. The key to upselling with loyalty cards is providing multiple options and being consistent; a loyalty program, when executed properly, can do both of these things.
If you’re still a little leery of overselling, here are words to help ease your mind: Upselling and loyalty programs are opportunities in the making. By offering special promotions and discounts to your regular customers, you garner customer loyalty and give special deals while upselling your products and services. You can substantially increase your profits by regularly upselling all of your add-on services with minimal effort and marketing expense on your part. At the end of the day, you’re not only increasing your bottom line, but also offering customers great services that they’ll continue coming back for and building confidence in your brand as you grow your business. Start upselling in your salon today with loyalty cards.
One of the most daunting issues for salons is client retention. According to Kristi Valenzuela, a success coach at Crystal Focus, the average client retention is currently at 37%. That means that out of 10 new clients that walk in your door, it’s likely that less than four of those will return. So what’s happening to the other six?
The salon experience can easily be compared to dining at the average chain restaurant. You probably have three or four restaurants in your area that all serve just about the same dishes at the same prices. When you’re hungry, you’re likely to go to whichever is convenient at the time since they are all the same to you. Your customers see nail salons the same way; they can get the same thing down the road. The key is to figure out how to be unique.
To stand out from their competition as well as encourage repeat business, some salons are implementing loyalty programs by using key tags for nail salons where members gain access to special “VIP” privileges. These programs are designed to reward good clients while increasing client loyalty. Of course a successful program should also increase your salon’s bottom line as well.
Think Rewards, Not Discounts.
Loyalty programs are not discount cards or coupons. They’re about rewarding your clients. While discounts on retail products or a flat percentage off all services are great ways to show recognition, loyalty programs should be set up for the customers to earn these privileges through their loyal business. Members can be offered specific services at an exclusive discount after they have reached a specific total amount spent. Or after a new customer’s first 3 visits they might be given gift vouchers to try other services such as a free paraffin dip or free service upgrades.
Many suggest using your VIP program to promote specific products or services during slow times. An example might be offering loyalty members $10 off pedicures and a free polish change during the month of January when pedicures are typically slower. This will encourage many clients to continue to get regular pedicures throughout the winter and the rest of the year. The key is to make it enticing and having a selection of benefits is crucial to keeping interest.
Make It Easy
Making the program enticing is very important, but you should make it easy for the customers and salon alike. Making the program easy to understand and participate in is crucial to its success. Key tags are easier to access, which means no polish smudges from digging around a wallet after a fresh manicure. Not to mention your salons number is always at their finger tips as a reminder and easy to contact. Planning your program and printing out the monthly/seasonal benefits keep everyone on the same page.
Get the Staff on Board
Whatever your marketing strategy, the most important thing is to make sure everyone on your staff is on board and excited about launching the program. Too often salon owners with the best intentions launch a program and then don’t ask for support from their team. Consider creating some kind of staff incentive to keep employees excited and engaged in the program. Often the staff starts off very excited but eventually tires of talking about it and new customers get left out. New customers are the lifeblood of a salon. Many times employees won’t talk to their clients about promotions because they feel uncomfortable bringing it up. A lead in script can be helpful in situations like this. These scripted phrases can be as simple as: “Have you heard about our new VIP program?” or “Hey Susie, I thought you’d be interested in this.”
However you choose to implement your program, just remember your goal: to increase client loyalty while boosting your bottom line. Don’t blow your budget. Before you begin, review your profit-and-loss statements to see what you can afford to spend on the program. Set a budget and then stick to it. Next, evaluate your current clients by asking yourself, “Who are the most loyal, who come frequently and pre-book their appointments? How many of these clients can I turn into VIP members? Coming up with an estimate of who will participate will help you evaluate costs such as printing your membership cards. When getting your cards printed, keep in mind that the loyalty program card is going to reflect your image. If you want to do it, then you should do it right. Is it worth your image to cut cost for cheaper paper cards? Or make the small investment in plastic key cards? Consider your customers too, which would they prefer? Either way, be sure to have the card designed to fit your salon’s established colors and branding.
Loyalty programs are proven to work when planned and implemented with customers in mind. Michael Giunta, owner of Salon 1 in Jamestown N.Y., boasts an estimated 25%-30% increase in sales since implementing his salon’s loyalty program. Those kinds of numbers are hard to resist. Get started today planning your program and designing key cards for
your loyal customers.
Players expect celebrity-style treatment at your casino and establishing a VIP club is a great way to make them feel special. VIP Clubs are so much more than a simple rewards program. Your customers deserve more than point accumulation. Build a customized program that creates the celebrity experience with big promotions, special member privileges, and, out-of-this-world rewards. Here are a few suggestions for casinos establishing a new VIP Club that allow every member to feel like a high roller with key tags for casinos.
Creating different levels of VIP programs is a great way to reward your customers according to how often they play at your casino. Levels can be Silver, Gold, and Platinum or Ace, King, Jack. The names make no difference, the experience and offers are what matter. While its important to be creative, the names aren’t quite as important as membership. Everyone should be encouraged to join because VIP treatment will draw those players back again and again. You can start by offering entry-level members point-based rewards. Higher-level VIP members should be rewarded accordingly with bigger prizes, grander offers and superior privileges. Of course, to keep things simple you could just create one level for all of your VIP members and let members earn higher privileges with their rewards.
Simple is Superior
Whatever you do, keep it simple. The easier it is, the more members are likely to take advantage of it. Don’t complicate earning and using rewards. An example of a nice, easy system relies on dollars for points in a direct translation: every dollar spent on any machine earns you one reward point. Requiring your players to remember their member ID can cumbersome for them and your staff. If you provide members club key tags it offers a durable and convenient. Members will always have them right in their pocket with their keys, ready to use. Members can simply flash the key tag to identify themselves as a VIP to obtain member discounts in your casino or just scan or swipe the key card to earn or redeem points. Each transaction should be met with a rewards status, making it easy for the member to keep track of their points on screens and receipts. The overall ease will be appreciated and add to the VIP experience.
The Celebrity Treatment
The Biggest Promotions
Devise irresistible member-only promotions to keep your members coming back for more special treatment. This could be anywhere from a $100 Free Play to 10% more chips. Giving away free money is an excellent way to draw people in to your casino and keep them coming back for more. You can also offering incentives for members to refer a VIP Friend, which creates more customers and provides rewards to those who refer you. When a current VIP member signs up a friend you can give them a lump some of reward points or a specific reward from your reward store.
The Privileged Few
Some of your VIPs are truly platinum status; we’re talking red carpet treatment. A great option to make these exclusive members feel like true VIPs is to set up Platinum Member Only areas, like a VIP lounge or Platinum Member Slot Room. Throw member-only events, have a Member-Exclusive Happy Hour or schedule a Champagne Brunch. Make your players feel like they truly are ‘very important people’ in your casino. Create an atmosphere of elite exclusion. Even though the program is open to everyone, your customers will relish in the celebrity treatment that they’ve earned through their loyalty.
The Rewarding Rewards
Many casinos offer reward cards. Stand out from your competition by distinguishing yours from other programs. Offer truly unique items in your rewards store. But don’t stop there: let your members cash in for more than just gifts. Make the points good for free food and drinks, entertainment and hotel stays, anything your casino offers. Make it worthwhile to participate; the rewards need to be valuable and unique.
Starting a VIP Club from scratch can be a bit of a task but it will be worth the effort for both your players and your revenue. This is not a game of chance, all skill. Make it fun, make it exclusionary, make the reward pot big, and be sure to make it easy. You hold the cards to success. Offer your players the high caliber member treatment they expect. Roll out the red carpet with a VIP Club.
According to Inc., it costs a business about 5-10 times more to procure a new customer than it does to sell to an existing one -- and on average current customers spend 67% more than a new one. So, what are you doing to keep your customers coming back to your business? If you’re smart, like 65% of marketers, your business has implemented a loyalty program.
Does just because the majority is doing it really make it a smart marketing move? According to the 2011 Colloquy Customer Loyalty Census, $48 billion worth of perceived value in rewards, like points and miles, are distributed by businesses in America annually, but one-third goes unused by customers. Companies lose money spent on time and effort, and customers get no added value from the businesses to which they are "loyal."
Its smart if you can stay out of that one-third. So how do you keep your business from falling into that statistic? How do you convey enough value in your programs, whether big or small, to keep your customers coming back? It’s time for businesses to look beyond elaborate, hyped up rewards systems and offer actual value to customers. To get you started, here are some simplified ideas for customer loyalty programs that might work for your business and customers.
This is a loyalty program at its simplest. Set amount of points earns the customer a specific reward. The reward can be anything from discount coupon to a trip to see the tulips of Holland. Providing exciting rewards entices the customer to be loyal and shop more to accumulate those point. Point exchange is the key to a simple point based loyalty program, this is where so many business go wrong. Make a simple dollar to point exchange. $10 earns 1 point or even simpler $1= 1 point, this way the customer isn’t confused or frustrated and stays engaged.
Make it a Game
Loyalty programs don’t have to be totally boring. Make yours a little more interesting by making it a game. Give your customers a plastic punch card, and when they fill it up with $10 purchases or meals, allow them to enter into a raffle for a big prize. If you make it something more enticing than just a typical discount (for example a weekend trip or cash prize), your customers will be eager to fill their punch card. Bingo is always fun. Create a bingo-esque game with dollar amounts. With each purchase they punch the square closest to their purchase amount and once they make a line or four corners they get a free gift. Fun loyalty games keep the program exciting.
You don’t just have to offer your own services as a reward. Are there other businesses nearby that mesh well with yours? For example, a florist might consider partnering with a chocolate shop to offer a “Flowers and Chocolate” deal. If a customer purchases $100 worth of flowers from your shop, they’ll receive a free box of gourmet truffles. This shows customers that you care about their interests, not just your bottom line.
Your customers are bound to be on social media, 1.4 billion people use Facebook alone. 71% of those people access socia media via mobile device. Use these stats to your advantage by centering your loyalty program around social media. A great example is “Like Us to Unlock” specials for Facebook. These specials require members to like your business’ Facebook page to unlock the deal or coupon. This keeps your Facebook fan-base growing while turning those “likes” into an ongoing sales stream. Similarly, loyalty members can checkin on Facebook or Foursquare when visiting your business, say, 10 checkins earns a $10 gift card or maybe a free appetizer. This is easy loyalty program for customers to incorporate in their already social life.
Another great way to add ease and appeal to your loyalty program is to use plastic combo. The durability of choosing plastic over paper and the versatility of a 2-in-1 or 3-in-1 combo card will be much appreciated by your customers. This simple small addition to your program will add significant practical value.
No matter the structure you choose for your customers be sure the program is for the CUSTOMER and not just to increase sales. Show them you really do value their loyalty by providing value in return with great customer-centric loyalty programs.
Check out the Combo Card options for your Loyalty Program today!
Loyalty programs are meant to encourage customer buying and increase your business’ sales. Don’t let printing costs cut into your bottom line. Choosing to print combo cards for your loyalty program is your best time and money saving tactic. Offering combo cards to your customers gives them durability, options, built-in replacements and an easy way to share. Let’s explore these 4 money saving qualities of combo cards.
Choosing combo cards over old-fashioned paper loyalty cards will offer your customers the long-lasting durability you want for a loyalty program. The durability of plastic will save money on printing because combo cards can endure the whole length of your loyalty program and will decrease the need for issuing replacement cards.
Customers like options. Different customers will like to use different cards. You will likely have more than one target buyer for your loyalty program; one may prefer the convenience of the key tag, while the other will favor a traditional card. Providing both gives your customer the choice to use either without the headache and waste of printing too many key tags or not enough cards.
Cut costs on reprinting for customers who have misplaced their card by providing a back up with combo cards. If and when a customer loses their keychain with their loyalty key card, there is no need to issue a new card and waste. They can use the mate card that was issued with their combo card set. Combo cards decrease print runs by creating a fail safe for absentminded customers. Loss is going to happen, but when you print combo cards you can utilize the back up as a replacement.
Most loyalty programs allow for multiple users per account. By printing combo cards more than one person can participate in your program without having to issue a separate card and loyalty account. Providing a second card with a combo template for sharing will save time and money. By encouraging sharing you are doubling your participation in the loyalty program and in turn increasing sales. Sharing not only saves money on printing, but it makes money as well.
The cost saving abilities of combo cards are indisputable. These qualities: durability, customer options, built-in replacements, and easy sharing make combo cards ideal for nearly any loyalty program. In addition to saving on print costs, combo cards also save time and increase sales. Advantages like these make choosing combo cards for your loyalty program an easy business decision.
It is important to know combo cards come in several variations, multiple key cards or card and key tags and twin packs or family packs. There is really no limit to the combinations. You can create and print just about any card customized to your unique loyalty program. Choose which route is best for your loyalty program based on your customer’s preference and needs. Learn more about combo cards today.