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Marketing your Restaurant During the Holidays

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Restaurant marketing during the holidays seems simple – everyone is out shopping and they need a place to eat, so naturally they’ll find their way into your restaurant, right? Fact is that competition is stiff for restaurants during the holiday season. Many restaurant owners think that offering freebies and discounts is the best way to get people in. However, this can be a costly tactic for some restaurants that can lead to lost profits. Rather than focusing on price, here are a few tips for marketing your restaurant during the holidays.

Health and Fitness Marketing during the Holidays

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The gym starts looking a little emptier around the Holidays. It starts at Thanksgiving time. Office parties, special events, vacations and obligations with friends and family pull many of your members from their regular gym routine. There’s a laundry list of excuses that your members have when they miss classes and training sessions. You’re probably thinking to yourself, “No big deal. We’ll ramp them up and help them lose the holiday weight.” But wouldn’t you like to be the reason that your members kept their holiday weight off? Health and fitness marketing during the holidays can be very frustrating, but here are some great campaign ideas that might help you help your members. 

Making the Most of Black Friday and Small Business Saturday

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When it comes to Black Friday and Small Business Saturday, it can be difficult to stand out among the barrage of deals of and specials. As a small business, deep discounting can be difficult and many retail stores and wonder if they should even try. If you’re debating between taking advantage of Black Friday and Small Business Saturday, we’ve got some great tips to help you make the right decision when it comes to your marketing and advertising investment. 

Keeping Gym Attendance up During the Holidays

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The holidays are all about indulgence. It’s starts with the Halloween candy, continues through to too much stuffing and mashed potatoes on Thanksgiving and ends with a week of Christmas dinners and treats and an overindulgence of champagne and alcohol celebrating the New Year. Gym attendance during this time can be particularly low, with many losing motivation and packing on holiday pounds. How can you keep attendance up and attracting new business throughout the holiday madness? It’s all a matter of timing and marketing perspective. Here are some great tools that you can leverage to help keep gym attendance up during the holidays. 

Referral Card Marketing Ideas for 2015

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As 2014 starts to wind down and we prepare for the holiday season, it’s important to take a look at our 2015 marketing strategy and prepare to order materials now rather than waiting until the last minute. Many of our clients tell us that their greatest source of business every year is through referrals. Referrals are one of the best and easiest ways to garner business and referral cards can be a huge help for that. Here are some great referral marketing ideas to use in 2015 in combination with your current strategies.

Unique New Year Marketing Ideas for Gyms

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The easiest time to drum up business throughout the year for gyms is after the first. With 38% of people having at least one weight loss resolution, gyms are set to capitalize on membership opportunities in the New Year. But beyond basic membership specials, there are other things that you can do as a gym that will help you get noticed. Here are our most unique New Year marketing ideas for gyms: 

3 Ways to Stand Out at a Networking Event in Southwest Florida

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As the weather begins to cool off and many of the season’s events kick off, you’ll inevitably begin preparing for the onslaught of networking opportunities. From cocktail parties to galas and charity events – there is not shortage of networking opportunities in Southwest Florida during the fall. If you’re looking for new ways to stand out in the crowd as you network, we’ve compiled a great list for you.

4 Yoga Studio Gift Card Campaigns for the Holidays

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As a yoga studio, marketing can be a little unique for special occasions. While most people don’t think of yoga studios when it comes to gift giving, you know that giving the gift of wellness can be one of the most valuable gifts to someone who enjoys yoga. If you’re struggling to boost gift card sales in your studio, here are a few great yoga studio gift card campaigns to increase gift card sales through the holidays.

Unique Ways to Increase Holiday Gift Card Sales

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Gift cards have been written off in the past as impersonal gifts. But few people can deny their increasing popularity. Don’t believe us? Here are some great stats from a recent study on gift card sales during the holidays from last year:

Why Plastic Gift Cards Sell Better than Paper Gift Certificates

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When it comes to gifts, people always want to give their loved ones something that seems special. Gift givers struggle to balance buying something the recipient might hate with a completely impersonal gift. Gift cards are a great way to ride the line between an impersonal gift and a personal gift. If, for example, someone wants to buy their mother a gift and knows that she loves a specialty boutique, but isn’t quite sure what size she is, a gift card to that boutique is the perfect options. But when it comes down to paper gift certificates versus gift cards – is there a difference? We think so. Here are our reasons why plastic gift cards sell better than paper gift certificates.

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