When it comes to gifts, people always want to give their loved ones something that seems special. Gift givers struggle to balance buying something the recipient might hate with a completely impersonal gift. Gift cards are a great way to ride the line between an impersonal gift and a personal gift. If, for example, someone wants to buy their mother a gift and knows that she loves a specialty boutique, but isn’t quite sure what size she is, a gift card to that boutique is the perfect options. But when it comes down to paper gift certificates versus gift cards – is there a difference? We think so. Here are our reasons why plastic gift cards sell better than paper gift certificates.