During the Holiday season, restaurants and retail establishments enjoy some pretty fantastic traffic. Consumers are in the buying state of mind and sales are up. Odds are that you’re probably selling out of gift cards left and right, so it’s important to order early and often. Wouldn’t it be nice, though, to have some of that same type of business throughout the year? Gift cards are often an afterthought until the Holidays, when employees are asked to push them on regular patrons. The problem is – these Holidays are only 1/6 of the year. By focusing on campaign planning and other marketing opportunities, you can have year round gift card sales that will keep revenue up and customers coming in throughout the year. Here are a few great ideas and opportunities to market gift cards that you may not have considered.